{"id":13712,"date":"2025-03-05T22:43:17","date_gmt":"2025-03-05T22:43:17","guid":{"rendered":"https:\/\/barneystudio.com\/?p=13712"},"modified":"2025-03-06T13:18:17","modified_gmt":"2025-03-06T13:18:17","slug":"anita","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/cz\/anita\/","title":{"rendered":"Anita"},"content":{"rendered":"
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Anita<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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od Valeo Foods<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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V\u00fdzva<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Anita je obl\u00edben\u00e1 oplatka, kterou zn\u00e1 t\u00e9m\u011b\u0159 ka\u017ed\u00fd, ale jej\u00ed obal u\u017e neodpov\u00eddal skute\u010dn\u00e9 kvalit\u011b uvnit\u0159. P\u0159esto\u017ee t\u011b\u017eila ze zn\u00e1mosti mezi lidmi, zastaral\u00fd design postr\u00e1dal h\u0159ejiv\u00fd a emotivn\u00ed n\u00e1boj, kter\u00fd by vyvolal okam\u017eitou chu\u0165 si ji koupit. Na\u0161\u00edm \u00fakolem bylo Anitu o\u017eivit \u2013 zachovat jej\u00ed klasickou podstatu a z\u00e1rove\u0148 ji p\u0159ibl\u00ed\u017eit dne\u0161n\u00edmu publiku.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Na\u0161e \u0159e\u0161en\u00ed<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zvolili jsme tepl\u00e9 zlat\u00e9 t\u00f3ny, kter\u00e9 p\u0159ipom\u00ednaj\u00ed bohatou chu\u0165 nug\u00e1tu a dod\u00e1vaj\u00ed balen\u00ed pr\u00e9miov\u00fd vzhled. Jemn\u00e9 retro prvky odkazuj\u00ed na tradici, zat\u00edmco elegantn\u00ed typografie udr\u017euje design modern\u00ed a snadno rozpoznateln\u00fd. Upravili jsme tak\u00e9 kartonov\u00fd obal, vyu\u017eili p\u0159\u00edrodn\u00ed kraftov\u00fd vzhled, kter\u00fd komunikuje jednoduchost a kvalitu. V\u00fdsledkem je oplatka, kter\u00e1 z\u016fst\u00e1v\u00e1 stejn\u011b obl\u00edben\u00e1 a klasick\u00e1 jako d\u0159\u00edv, ale na pultech l\u00e9pe vynikne a oslov\u00ed jak v\u011brn\u00e9 fanou\u0161ky, tak nov\u00e9 z\u00e1kazn\u00edky.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vytvorili sme vizu\u00e1l, ktor\u00fd nielen modernizuje ikonick\u00e9 produkty, ale z\u00e1rove\u0148 podporuje ich obchodn\u00fd potenci\u00e1l. V\u00fdrazn\u00e9, svie\u017ee farby okam\u017eite evokuj\u00fa chu\u0165 ovocia ukryt\u00e9ho pod vrstvou lahodnej \u010dokol\u00e1dy, \u010d\u00edm produkt robia neodolate\u013enej\u0161\u00edm.<\/p>","protected":false},"author":1,"featured_media":13716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[88,96,92],"tags":[],"class_list":["post-13712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-design","category-hp","category-fmcg"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/13712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/comments?post=13712"}],"version-history":[{"count":11,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/13712\/revisions"}],"predecessor-version":[{"id":13891,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/13712\/revisions\/13891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/media\/13716"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/media?parent=13712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/categories?post=13712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/tags?post=13712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}