{"id":13914,"date":"2025-03-12T20:51:16","date_gmt":"2025-03-12T20:51:16","guid":{"rendered":"https:\/\/barneystudio.com\/?p=13914"},"modified":"2025-03-13T07:17:09","modified_gmt":"2025-03-13T07:17:09","slug":"heriport","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/cz\/heriport\/","title":{"rendered":"heriport"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13914\" class=\"elementor elementor-13914\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6a5f2f elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-section-full_width elementor-section-height-default\" data-id=\"d6a5f2f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5071b5\" data-id=\"a5071b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f046eb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f046eb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1638188\" data-id=\"1638188\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b5544 elementor-widget elementor-widget-heading\" data-id=\"c7b5544\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">heriport<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01e2bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01e2bcc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-245de00\" data-id=\"245de00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f52f3fa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f52f3fa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7871e15\" data-id=\"7871e15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1278d33 elementor-widget elementor-widget-text-editor\" data-id=\"1278d33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>V\u00fdzva<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19f9b1 elementor-widget elementor-widget-text-editor\" data-id=\"e19f9b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\">Heriport hledal zp\u016fsob, jak posunout muzea do modern\u00edho kontextu, ani\u017e by se vytratil historick\u00fd odkaz. Pot\u0159ebovali zna\u010dku, kter\u00e1 dok\u00e1\u017ee zaujmout milovn\u00edky um\u011bn\u00ed, investory i n\u00e1v\u0161t\u011bvn\u00edky zvykl\u00e9 na digit\u00e1ln\u00ed technologie. D\u016fle\u017eit\u00fdm \u00fakolem bylo vybudovat d\u016fv\u011bru v konkuren\u010dn\u00edm prost\u0159ed\u00ed a sou\u010dasn\u011b uk\u00e1zat, \u017ee Heriport um\u00ed propojit tradi\u010dn\u00ed sv\u011bt muze\u00ed s byznysov\u00fdmi p\u0159\u00edle\u017eitostmi.\n<br>Zad\u00e1n\u00ed pro n\u00e1s zn\u011blo: vytvo\u0159it n\u00e1zev a vizu\u00e1ln\u00ed identitu, kter\u00e9 funguj\u00ed glob\u00e1ln\u011b, vypadaj\u00ed profesion\u00e1ln\u011b a p\u0159itom jsou dostate\u010dn\u011b atraktivn\u00ed pro \u0161irok\u00e9 publikum. Zna\u010dka se mus\u00ed uplatnit v online kampan\u00edch, na konferenc\u00edch i v ti\u0161t\u011bn\u00fdch materi\u00e1lech. C\u00edlem bylo prezentovat Heriport jako inovativn\u00ed platformu p\u0159ipravenou pro nov\u00e9 partnerstv\u00ed a trval\u00fd r\u016fst.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5aa9cfb\" data-id=\"5aa9cfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c1a2f elementor-widget elementor-widget-text-editor\" data-id=\"44c1a2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Na\u0161e \u0159e\u0161en\u00ed<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4d69a elementor-widget elementor-widget-text-editor\" data-id=\"cd4d69a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\" translation-block\">Spojili sme slov\u00e1 \u201eHeritage\u201d a \u201ePort\u201d a vytvorili t\u00fdm v\u00fdraz, ktor\u00fd symbolizuje vstupn\u00fa br\u00e1nu k umeniu. Tento n\u00e1zov vystihuje z\u00e1kladn\u00e9 poslanie Heriportu: prepoji\u0165 historick\u00e9 m\u00fazejn\u00e9 hodnoty s modern\u00fdmi pr\u00edstupmi a podnieti\u0165 tak nov\u00e9 obchodn\u00e9 pr\u00edle\u017eitosti.\n<br>Vizu\u00e1lna identita stavia na \u017eiariv\u00fdch farb\u00e1ch a jednoduch\u00fdch geometrick\u00fdch tvaroch, ktor\u00e9 navodzuj\u00fa pocit zvedavosti a odhodlania meni\u0165 zau\u017e\u00edvan\u00e9 postupy. V\u0161etko sme navrhli tak, aby branding plynule fungoval na webe, v marketingov\u00fdch kampaniach aj v re\u00e1lnom priestore. Takto konzistentn\u00e9 a z\u00e1rove\u0148 prisp\u00f4sobiv\u00e9 prevedenie umo\u017e\u0148uje Heriportu zauja\u0165 \u0161irok\u00e9 publikum, posilni\u0165 partnersk\u00e9 v\u00e4zby a vybudova\u0165 stabiln\u00fd z\u00e1klad pre udr\u017eate\u013en\u00fd rast v konkuren\u010dnom prostred\u00ed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e0fd7af elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e0fd7af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a655120\" data-id=\"a655120\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc0e5d3 elementor-widget elementor-widget-image\" data-id=\"dc0e5d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1900\" height=\"1425\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/diary.png\" class=\"attachment-full size-full wp-image-13920\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/diary.png 1900w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/diary-300x225.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/diary-1024x768.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/diary-768x576.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/diary-1536x1152.png 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/diary-16x12.png 16w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-705f351 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"705f351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cafe9af\" data-id=\"cafe9af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d15160d elementor-widget elementor-widget-image\" data-id=\"d15160d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1900\" height=\"1266\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/heriport-banner.png\" class=\"attachment-full size-full wp-image-13922\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/heriport-banner.png 1900w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/heriport-banner-300x200.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/heriport-banner-1024x682.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/heriport-banner-768x512.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/heriport-banner-1536x1023.png 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/heriport-banner-18x12.png 18w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e9444e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3e9444e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-35a0090\" data-id=\"35a0090\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5598ecb elementor-widget elementor-widget-image\" data-id=\"5598ecb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1900\" height=\"1583\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/event-heriport.png\" class=\"attachment-full size-full wp-image-13921\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/event-heriport.png 1900w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/event-heriport-300x250.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/event-heriport-1024x853.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/event-heriport-768x640.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/event-heriport-1536x1280.png 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/event-heriport-14x12.png 14w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d93aa3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d93aa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3b762f5\" data-id=\"3b762f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f34949c elementor-widget elementor-widget-image\" data-id=\"f34949c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-scaled.jpg\" class=\"attachment-full size-full wp-image-13916\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-scaled.jpg 2560w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-300x300.jpg 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-1024x1024.jpg 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-150x150.jpg 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-768x768.jpg 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-1536x1536.jpg 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-2048x2048.jpg 2048w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export05-12x12.jpg 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-943348b\" data-id=\"943348b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-198a2cf elementor-widget elementor-widget-image\" data-id=\"198a2cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-scaled.jpg\" class=\"attachment-full size-full wp-image-13917\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-scaled.jpg 2560w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-300x300.jpg 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-1024x1024.jpg 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-150x150.jpg 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-768x768.jpg 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-1536x1536.jpg 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-2048x2048.jpg 2048w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export06-12x12.jpg 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47bf417\" data-id=\"47bf417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83982e4 elementor-widget elementor-widget-image\" data-id=\"83982e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export07-scaled.jpg\" class=\"attachment-full size-full wp-image-13918\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export07-scaled.jpg 2560w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export07-300x300.jpg 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export07-1024x1024.jpg 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export07-150x150.jpg 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export07-768x768.jpg 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/03\/Heriport-Export07-1536x1536.jpg 1536w, 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