{"id":1792,"date":"2023-02-05T19:13:49","date_gmt":"2023-02-05T19:13:49","guid":{"rendered":"https:\/\/barneystudio.com\/?p=1792"},"modified":"2024-11-27T21:51:16","modified_gmt":"2024-11-27T21:51:16","slug":"orechini","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/cz\/orechini\/","title":{"rendered":"Orechini"},"content":{"rendered":"
Orechini je v\u00edc ne\u017e jen zna\u010dka bio vla\u0161sk\u00fdch o\u0159ech\u016f p\u011bstovan\u00fdch v malebn\u00e9 obci Doj\u010d na Slovensku. Brand jsme p\u0159ipravili od z\u00e1kladu, v\u010detn\u011b vytvo\u0159en\u00ed jej\u00edho n\u00e1zvu, vizu\u00e1ln\u00ed identity, obal\u016f, webov\u00fdch str\u00e1nek a v\u0161eho, co je pro \u00fasp\u011b\u0161nou komunikaci t\u0159eba. Orechini p\u0159edstavuje pana Orechiniho \u2013 farm\u00e1\u0159e, kter\u00fd se star\u00e1 o p\u011bstov\u00e1n\u00ed produkt\u016f.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Zna\u010dku Orechini spoluzalo\u017eil Peter Z\u00e1le\u0161\u00e1k, majitel spole\u010dnosti NAY Elektrodom, nejv\u011bt\u0161\u00edho prodejce komer\u010dn\u00ed elektroniky na Slovensku.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \u00dakolem bylo vytvo\u0159it zapamatovatelnou zna\u010dku, kter\u00e1 bude snadno vysloviteln\u00e1 ve v\u011bt\u0161in\u011b jazyk\u016f, a vytvo\u0159it tak chytlav\u00fd a sv\u011b\u017e\u00ed nov\u00fd brand vla\u0161sk\u00fdch o\u0159ech\u016f a olivov\u00fdch olej\u016f poch\u00e1zej\u00edc\u00edch p\u0159\u00edmo z \u0158ecka a dal\u0161\u00edch produkt\u016f, kter\u00e9 majitel\u00e9 naz\u00fdvaj\u00ed \u201ev\u00edce ne\u017e bio\u201c.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t D\u00f4le\u017eit\u00fdmi a k\u013e\u00fa\u010dov\u00fdmi momentmi cel\u00e9ho procesu spolupr\u00e1ce bola fotografick\u00e1 a video produkcia na farme Orechini, unik\u00e1tny dizajn obalov a etikiet pre ich v\u00fdrobky, ako aj nov\u00fd koncept komunika\u010dn\u00e9ho obsahu.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t V\u0161etky ilustr\u00e1cie, ktor\u00e9 sa pou\u017e\u00edvaj\u00fa na obaloch a pri komunik\u00e1cii zna\u010dky online a offline, s\u00fa ru\u010dne digit\u00e1lne kreslen\u00e9, \u010do u z\u00e1kazn\u00edka vyvol\u00e1va jemn\u00e9 a d\u00f4verne zn\u00e1me pocity z v\u00fdrobku. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Cie\u013eom n\u00e1\u0161ho \u0161pecifick\u00e9ho pr\u00edstupu k dizajnu olivov\u00e9ho oleja Orechini je vytvori\u0165 elegantn\u00fa, vizu\u00e1lne pr\u00edjemn\u00fa etiketu, ktor\u00e1 vynikne na reg\u00e1loch a \u00fa\u010dinne komunikuje jeho pr\u00e9miov\u00e9 a pr\u00edrodn\u00e9 vlastnosti. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t N\u00e1vrh etikety pre olivov\u00fd olej Orechini sa zameriava na \u010dist\u00e9 rozvrhnutie, ktor\u00e9 umo\u017e\u0148uje, aby sa do popredia dostali jemn\u00e9 pastelov\u00e9 farby a ilustr\u00e1cie, pri\u010dom sa na etikete f\u013ea\u0161e pou\u017e\u00edva matn\u00e1 povrchov\u00e1 \u00faprava. Cie\u013eom tohto pr\u00edstupu je zauja\u0165 spotrebite\u013eov vizu\u00e1lne pr\u00edjemn\u00fdm dizajnom, ktor\u00fd informuje o pr\u00edrodnom p\u00f4vode a pr\u00e9miovom postaven\u00ed v\u00fdrobku. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t V\u017edy n\u00e1s te\u0161\u00ed a sme v\u010fa\u010dn\u00ed za z\u00edskanie a udr\u017eanie d\u00f4very na\u0161ich klientov pri navrhovan\u00ed a v\u00fdvoji zdrav\u00fdch v\u00fdrobkov, ktor\u00e9 ochutn\u00e1vaj\u00fa mnoh\u00ed na celom Slovensku a dokonca v Eur\u00f3pe. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t V neposlednom rade m\u00f4\u017eeme s hrdos\u0165ou poveda\u0165, \u017ee sme navrhli a vyvinuli ich web a e-shop, zalo\u017een\u00fd na identite zna\u010dky Orechini, ktor\u00e1 sl\u00fa\u017ei pre z\u00e1kazn\u00edkov a fan\u00fa\u0161ikov bio v\u00fdrobkov.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t Orechini je v\u00edc ne\u017e jen zna\u010dka bio vla\u0161sk\u00fdch o\u0159ech\u016f p\u011bstovan\u00fdch v malebn\u00e9 obci Doj\u010d na Slovensku. Brand jsme p\u0159ipravili od z\u00e1kladu, v\u010detn\u011b vytvo\u0159en\u00ed jej\u00edho n\u00e1zvu, vizu\u00e1ln\u00ed identity, obal\u016f, webov\u00fdch str\u00e1nek a v\u0161eho, co je pro \u00fasp\u011b\u0161nou komunikaci t\u0159eba. Orechini p\u0159edstavuje pana Orechiniho \u2013 farm\u00e1\u0159e, kter\u00fd se star\u00e1 o p\u011bstov\u00e1n\u00ed produkt\u016f.<\/p>","protected":false},"author":1,"featured_media":7033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[87,92,88],"tags":[],"class_list":["post-1792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-app-development","category-fmcg","category-branding-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/1792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/comments?post=1792"}],"version-history":[{"count":41,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/1792\/revisions"}],"predecessor-version":[{"id":9253,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/1792\/revisions\/9253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/media\/7033"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/media?parent=1792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/categories?post=1792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/tags?post=1792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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