{"id":8712,"date":"2024-02-16T09:16:14","date_gmt":"2024-02-16T09:16:14","guid":{"rendered":"https:\/\/barneystudio.com\/?p=8712"},"modified":"2025-11-17T19:34:15","modified_gmt":"2025-11-17T19:34:15","slug":"the-childrens-storefront","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/cz\/the-childrens-storefront\/","title":{"rendered":"The Children\u2019s Storefront"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8712\" class=\"elementor elementor-8712\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef2487e elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-section-full_width elementor-section-height-default\" data-id=\"ef2487e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00df7ce\" data-id=\"00df7ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0effc5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0effc5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5544fb\" data-id=\"d5544fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392fb3c elementor-widget elementor-widget-heading\" data-id=\"392fb3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Children's Storefront<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-442944a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"442944a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579efe3\" data-id=\"579efe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9793870 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9793870\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1c6b0e\" data-id=\"b1c6b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2934541 elementor-widget elementor-widget-text-editor\" data-id=\"2934541\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>V\u00fdzva<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60d589 elementor-widget elementor-widget-text-editor\" data-id=\"d60d589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Children\u2019s Storefront je jednou z nejstar\u0161\u00edch neziskov\u00fdch organizac\u00ed zam\u011b\u0159en\u00fdch na pomoc d\u011btem na Manhattanu v New York City. Vizu\u00e1ln\u00ed identita a web, kter\u00e9 organizace doned\u00e1vna vyu\u017e\u00edvala, ji\u017e nereflektovaly jej\u00ed aktu\u00e1ln\u00ed hodnoty a posl\u00e1n\u00ed. Bylo nutn\u00e9 vytvo\u0159it novou vizu\u00e1ln\u00ed identitu a webov\u00e9 str\u00e1nky, kter\u00e9 TCS p\u0159enesou do sou\u010dasn\u00e9 doby a zviditeln\u00ed ji v ru\u0161n\u00e9m prost\u0159ed\u00ed Manhattanu. Kone\u010dn\u00fdm c\u00edlem je samoz\u0159ejm\u011b povzbudit rodi\u010de s d\u011btmi, aby se neb\u00e1li p\u0159ij\u00edt a p\u0159ijmout pomoc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d33b925\" data-id=\"d33b925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5831d elementor-widget elementor-widget-text-editor\" data-id=\"ef5831d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Na\u0161e \u0159e\u0161en\u00ed<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1e42c elementor-widget elementor-widget-text-editor\" data-id=\"5e1e42c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pro organizaci jsme vytvo\u0159ili jedine\u010dn\u00fd branding, kter\u00fd ji prezentuje jako d\u016fv\u011bryhodnou a schopnou pom\u00e1hat t\u011bm, kdo to pot\u0159ebuj\u00ed. Fialov\u00e1 barva symbolizuje moudrost, ale i bohatstv\u00ed \u2013 a\u0165 u\u017e ment\u00e1ln\u00ed nebo materi\u00e1ln\u00ed. Spojen\u00ed s modrou a b\u00edlou vytv\u00e1\u0159\u00ed jedine\u010dn\u00fd d\u016fv\u011bryhodn\u00fd celek, kter\u00fd je v\u0161ak st\u00e1le hrav\u00fd a nep\u016fsob\u00ed korpor\u00e1tn\u011b. Cel\u00fd brand jsme doplnili r\u016fzn\u00fdmi komplement\u00e1rn\u00edmi barvami, proto\u017ee d\u011btsk\u00fd sv\u011bt = barevn\u00fd sv\u011bt. Vizu\u00e1ln\u00ed identita zt\u011bles\u0148uje ochranu d\u011bt\u00ed dosp\u011bl\u00fdmi. Celkov\u00fd dojem dotv\u00e1\u0159ej\u00ed jedine\u010dn\u00e9 ilustrace d\u011bt\u00ed a budov, kter\u00e9 reprezentuj\u00ed \u010dinnost TCS.<\/p><p>Ve stejn\u00e9m duchu jsme navrhli i web, kter\u00fd jsme p\u0159enesli do modern\u00ed doby. Jednotliv\u00e9 vizu\u00e1ln\u00ed prvky webu samoz\u0159ejm\u011b odr\u00e1\u017eej\u00ed n\u00e1mi navr\u017eenou identitu. Postarali jsme se o UX lad\u011bn\u00ed prvk\u016f, UI i o fin\u00e1ln\u00ed design. Hlavn\u00edmi motivy jsou jednoduch\u00e1 \u010ditelnost, hravost a tak\u00e9 aktivn\u00ed podpora CTA prvk\u016f pro dary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a52f70f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a52f70f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f9960\" data-id=\"65f9960\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div 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title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d377a27 e-flex e-con-boxed e-con e-parent\" data-id=\"d377a27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57f75d7 e-con-full e-flex e-con e-child\" data-id=\"57f75d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82af2c0 elementor-widget elementor-widget-video\" data-id=\"82af2c0\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/refka_vid_1_1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42e30d2 e-con-full e-flex e-con e-child\" data-id=\"42e30d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb20e25 elementor-widget elementor-widget-video\" data-id=\"eb20e25\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/refka_Vid_2_1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>N\u00e1\u0161 t\u00fdm sehr\u00e1l kl\u00ed\u010dovou \u00falohu p\u0159i omlazov\u00e1n\u00ed identity zna\u010dky jedn\u00e9 z legend mezi mimovl\u00e1dn\u00edmi organizacemi v New Yorku. Od za\u010d\u00e1tku t\u00e9to transforma\u010dn\u00ed cesty jsme se v\u011bnovali d\u016fkladn\u00e9mu pr\u016fzkumu, p\u0159i\u010dem\u017e jsme zkoumali bohatou historii, posl\u00e1n\u00ed a profil publika t\u00e9to organizace. Na\u0161e d\u016fkladn\u00e1 anal\u00fdza existuj\u00edc\u00ed identity zna\u010dky polo\u017eila z\u00e1klady pro strategick\u00fd pl\u00e1n rebrandingu, jeho\u017e c\u00edlem byla modernizace, vizibilita a jej\u00ed slad\u011bn\u00ed sou\u010dasn\u00fdmi trendy.<\/p>","protected":false},"author":1,"featured_media":11758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[94,96,87,88],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ngo-art","category-hp","category-web-app-development","category-branding-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/8712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/comments?post=8712"}],"version-history":[{"count":31,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/8712\/revisions"}],"predecessor-version":[{"id":13875,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/posts\/8712\/revisions\/13875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/media\/11758"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/media?parent=8712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/categories?post=8712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/cz\/wp-json\/wp\/v2\/tags?post=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}