Gas Familia
For the legendary Slovak brand of alcoholic beverages Gas Familia, we took care of the design of the labels and the entire design of the new line of premium alcoholic spirits under the brand Castle Distillery. The aim was to reflect not only the premium soul of these prized genuine spirits, but to show the consumer the brand’s history that dates far back into the past.
In the design, we reflected not only the soul of the product, but also the individual elements that allow the consumer to get to know the brand. We used the golden color, which symbolizes the royal city, and complemented it with colors according to the spirit – e.g. blue for slivovitz.
Furthermore, we have displayed the GPS coordinates of the distillery directly on the label, thus indicating the importance of the origin and historical heritage. The whole design is complemented by a minimalist illustration of a plum (or fruit according to the spirit) and an illustration of the distillery’s surroundings, subtly hinted at in the background of the plum.
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