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Repeat Crossfit

When we first got in touch with RECF, their brief and concept was pretty clear. A bold, straightforward rebrand to present to the old and new customers, in a better and fresh way that would include the whole visual communication and identity, aswell as a brand new website.

Repeat Crossfit

Repeat Crossfit is the first and only licensed CrossFit gym in Žilina, where they try to use unique “programming” to achieve comprehensive individual readiness.

Repeat Crossfit
Repeat Crossfit
Repeat Crossfit
Repeat Crossfit
Repeat Crossfit

We prepared a dynamic communication starting with the logotype which we introduced in two variants, a full logo and a short abbrevation of the whole. The lines element are an important part of the identity and we can see it in most of the adaptations of the brand.

Repeat Crossfit
Repeat Crossfit
Repeat Crossfit

Our concept was concluded with the creation of merch and adaptation of the brand in printed media and their gym materials such as interior of the gym, banners and billboards aswell as training clothes and towels.

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