Visual Identity
Whether you need to build your visual identity from scratch or rebrand the current one, we are here to help. The process usually looks like this.
01
Clear Brand Purpose & Position
02
In-depth Market Research
03
Defining Brand Personality
04
Memorable Logo Creation
05
Consistent Branding through Colors
06
Choosing the Right Typography
07
Visual Communication
08
Brand Assets and Guidelines
What is the process like?
01. Briefing: Setting the Foundation
During the briefing, we gather essential information about your product, competitors, brand values, target audience, and brief objectives.
02. Research & Analysis: Uncovering Insights
Our thorough research explores the market landscape, competitor analysis, and emerging trends to inform our creative process.
03. Brand Concept Creation: Defining Your Essence
Crafting a unique brand concept that captures your company’s essence, emphasizes its distinctiveness, and resonates with your target audience.
04. Naming: Making a lasting impression
Creating a compelling name that connects emotionally with your audience and undergoes comprehensive legal availability checks.
05. Logo: Visual Identity Development
Designing a memorable logo that represents your brand effectively, with multiple versions showcasing its digital and print applications.
06. Designing the Brand: Standing Out from the Crowd
Developing a captivating brand design that differentiates you from competitors, achieves your goals, and transforms the market.
07. Adaptation: Bringing Your Brand to Life
Adapting the brand design into various collateral materials, ensuring a consistent and visually appealing brand presence.
08. New Brand is Born: Ready for the World
The completion of your new brand creation, preparing for production and market entry to reach global shelves and captivate consumers.
09. Promotional Materials: Making an impact
Assisting in the preparation of impactful promotional assets such as commercials, billboards, and posters to elevate brand visibility.
10. Promotional Strategy: Maximizing Your Brand’s Reach
Offering guidance and support in developing an effective brand promotional strategy to amplify your brand’s presence.
At Barney Studio, we are dedicated to guiding you through this process, crafting a compelling brand that resonates with your audience and drives your business forward.
Balíky Visual Identity
BASIC
Bundle 01
Logo Design – 1 Proposal
Color Palette
Defining Typography
Brand Guidelines
Business Card Design
STANDARD
Bundle 02
Logo Design – 2 Proposals
Color Palette
Defining Typography
Brand Guidelines
Business Card Design
Stationary Design
Social Media Basic Assets
PREMIUM
Bundle 03
Logo Design – 2 or 3 Proposals
Brand Strategy
Color Palette
Defining Typography
Brand Guidelines
Stationary Design
Social Media Assets
Website Design
Marketing Collateral
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