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Visual Identity

Whether you need to build your visual identity from scratch or rebrand the current one, we are here to help. The process usually looks like this.

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Clear Brand Purpose & Position


In-depth Market Research


Defining Brand Personality


Memorable Logo Creation


Consistent Branding through Colors


Choosing the Right Typography


Visual Communication


Brand Assets and Guidelines

Brand Identity Showcase

What is the process like?

01. Briefing: Setting the Foundation

During the briefing, we gather essential information about your product, competitors, brand values, target audience, and brief objectives.

02. Research & Analysis: Uncovering Insights

Our thorough research explores the market landscape, competitor analysis, and emerging trends to inform our creative process.

03. Brand Concept Creation: Defining Your Essence

Crafting a unique brand concept that captures your company’s essence, emphasizes its distinctiveness, and resonates with your target audience.

04. Naming: Making a lasting impression

Creating a compelling name that connects emotionally with your audience and undergoes comprehensive legal availability checks.

05. Logo: Visual Identity Development

Designing a memorable logo that represents your brand effectively, with multiple versions showcasing its digital and print applications.

06. Designing the Brand: Standing Out from the Crowd

Developing a captivating brand design that differentiates you from competitors, achieves your goals, and transforms the market.

07. Adaptation: Bringing Your Brand to Life

Adapting the brand design into various collateral materials, ensuring a consistent and visually appealing brand presence.

08. New Brand is Born: Ready for the World

The completion of your new brand creation, preparing for production and market entry to reach global shelves and captivate consumers.

09. Promotional Materials: Making an impact

Assisting in the preparation of impactful promotional assets such as commercials, billboards, and posters to elevate brand visibility.

10. Promotional Strategy: Maximizing Your Brand’s Reach

Offering guidance and support in developing an effective brand promotional strategy to amplify your brand’s presence.

At Barney Studio, we are dedicated to guiding you through this process, crafting a compelling brand that resonates with your audience and drives your business forward.

Balíky Visual Identity


Bundle 01

Logo Design – 1 Proposal

Color Palette

Defining Typography

Brand Guidelines

Business Card Design


Bundle 02

Logo Design – 2 Proposals

Color Palette

Defining Typography

Brand Guidelines

Business Card Design

Stationary Design

Social Media Basic Assets


Bundle 03

Logo Design – 2 or 3 Proposals

Brand Strategy

Color Palette

Defining Typography

Brand Guidelines

Stationary Design

Social Media Assets

Website Design

Marketing Collateral