{"id":13712,"date":"2025-03-05T22:43:17","date_gmt":"2025-03-05T22:43:17","guid":{"rendered":"https:\/\/barneystudio.com\/?p=13712"},"modified":"2025-11-17T19:34:08","modified_gmt":"2025-11-17T19:34:08","slug":"anita","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/en\/anita\/","title":{"rendered":"Anita"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13712\" class=\"elementor elementor-13712\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dad7fb elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-section-full_width elementor-section-height-default\" data-id=\"8dad7fb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f5465d\" data-id=\"5f5465d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64d1096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64d1096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9990f74\" data-id=\"9990f74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a8521b elementor-widget elementor-widget-heading\" data-id=\"5a8521b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Anita<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803d2f7 elementor-widget elementor-widget-heading\" data-id=\"803d2f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">by Valeo Foods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62bbfa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62bbfa6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8920af\" data-id=\"c8920af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee577d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ee577d5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ff253a\" data-id=\"4ff253a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46bd0f5 elementor-widget elementor-widget-text-editor\" data-id=\"46bd0f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Challenge<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e71e6 elementor-widget elementor-widget-text-editor\" data-id=\"16e71e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anita is a beloved wafer brand that everyone knows, yet its packaging no longer reflected the true quality inside. While familiarity was an asset, the outdated design lacked the warm, emotional appeal that sparks instant cravings. Our mission was to give Anita a refresh, maintaining its classic essence while making it relevant and attractive to today\u2019s audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ff689f\" data-id=\"5ff689f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed0a2f5 elementor-widget elementor-widget-text-editor\" data-id=\"ed0a2f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Our Solution<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a83d211 elementor-widget elementor-widget-text-editor\" data-id=\"a83d211\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We introduced a warm gold color palette that evokes the rich taste of nougat and adds a premium touch. Subtle retro elements nod to Anita\u2019s heritage, while elegant typography keeps the design contemporary and easy to recognize. We also refined the carton packaging with a natural kraft look to convey simplicity and quality. The result is a wafer that feels just as comforting and timeless as ever, yet stands out on shelves and resonates with both loyal fans and curious newcomers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9077324 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9077324\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0ccd33\" data-id=\"f0ccd33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ffde3d elementor-widget elementor-widget-image\" data-id=\"8ffde3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1866\" height=\"657\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/1-1.png\" class=\"attachment-full size-full wp-image-13717\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/1-1.png 1866w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/1-1-300x106.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/1-1-1024x361.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/1-1-768x270.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/1-1-1536x541.png 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/1-1-18x6.png 18w\" sizes=\"(max-width: 1866px) 100vw, 1866px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6079acb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6079acb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6095396\" data-id=\"6095396\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4593768 elementor-widget elementor-widget-image\" data-id=\"4593768\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1682\" height=\"807\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/2-1.png\" class=\"attachment-full size-full wp-image-13715\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/2-1.png 1682w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/2-1-300x144.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/2-1-1024x491.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/2-1-768x368.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/2-1-1536x737.png 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2025\/02\/2-1-18x9.png 18w\" sizes=\"(max-width: 1682px) 100vw, 1682px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We crafted a vibrant and modernized design that not only respects Figaro\u2019s legacy but also enhances its appeal to a wider audience. Bold, juicy colors instantly communicate the fruit flavor inside, making each bar more tempting.<\/p>","protected":false},"author":1,"featured_media":13950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[88,96,92],"tags":[],"class_list":["post-13712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-design","category-hp","category-fmcg"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts\/13712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/comments?post=13712"}],"version-history":[{"count":11,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts\/13712\/revisions"}],"predecessor-version":[{"id":13891,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts\/13712\/revisions\/13891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/media\/13950"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/media?parent=13712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/categories?post=13712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/tags?post=13712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}