{"id":880,"date":"2023-03-20T13:08:34","date_gmt":"2023-03-20T13:08:34","guid":{"rendered":"https:\/\/barneystudio.com\/?p=880"},"modified":"2025-11-17T19:34:41","modified_gmt":"2025-11-17T19:34:41","slug":"pulirio","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/en\/pulirio\/","title":{"rendered":"Pulirio"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"880\" class=\"elementor elementor-880\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbb330a elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-section-full_width elementor-section-height-default\" data-id=\"cbb330a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e81f11\" data-id=\"9e81f11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa95bdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa95bdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8edd217\" data-id=\"8edd217\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737c28a elementor-widget elementor-widget-heading\" data-id=\"737c28a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pulirio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0f6267\" data-id=\"c0f6267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9ccecd elementor-widget elementor-widget-text-editor\" data-id=\"d9ccecd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the biggest players on the Slovak B2B facility management market \u2013 Verve, hired us to create a brand from scratch, including the name, visual identity, brand DNA and other tasks. The goal was to create a memorable brand of B2C cleaning services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbe7343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbe7343\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ad517f\" data-id=\"3ad517f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277a1fc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"277a1fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The name we chose for this brand is funny and catchy, and it goes with the brand\u2019s innovative way of how you can request their cleaning services through an online form. There is nothing hidden behind the brand, it goes straight to the point \u2013 explaining that they are there to help you with cleaning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1a53e elementor-widget elementor-widget-image\" data-id=\"ee1a53e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5334\" height=\"3001\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15.png\" class=\"attachment-full size-full wp-image-9797\" alt=\"Pulirio\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15.png 5334w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15-300x169.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15-1024x576.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15-768x432.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15-1536x864.png 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15-2048x1152.png 2048w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/pulirioBehanceArtboard-15-18x10.png 18w\" sizes=\"(max-width: 5334px) 100vw, 5334px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e2835 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"63e2835\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bold colors and bold name, that\u2019s Pulirio. We were also in charge of creating the brand DNA document, explaining the reasons for its existence, defining the brand voice and other personality traits of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35bfad7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35bfad7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a73021e\" data-id=\"a73021e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cb1211 elementor-widget elementor-widget-image\" data-id=\"1cb1211\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p1.png\" class=\"attachment-full size-full wp-image-886\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p1.png 1000w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p1-300x300.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p1-150x150.png 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p1-768x768.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1023375\" data-id=\"1023375\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faf3b9e elementor-widget elementor-widget-image\" data-id=\"faf3b9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p2.png\" class=\"attachment-full size-full wp-image-885\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p2.png 1000w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p2-300x300.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p2-150x150.png 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/p2-768x768.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e821f40 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e821f40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The design has to be memorable and fresh in order to correspond with their innovative approach to cleaning services, especially overall easiness of ordering the services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcb72b elementor-widget elementor-widget-image\" data-id=\"4fcb72b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1731\" height=\"920\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/317080250_562397652559756_3734405567023226459_n-3.png\" class=\"attachment-full size-full wp-image-887\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/317080250_562397652559756_3734405567023226459_n-3.png 1731w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/317080250_562397652559756_3734405567023226459_n-3-300x159.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/317080250_562397652559756_3734405567023226459_n-3-1024x544.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/317080250_562397652559756_3734405567023226459_n-3-768x408.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/01\/317080250_562397652559756_3734405567023226459_n-3-1536x816.png 1536w\" sizes=\"(max-width: 1731px) 100vw, 1731px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>One of the biggest players on the Slovak B2B facility management market \u2013 Verve, hired us to create a brand from scratch, including the name, visual identity, brand DNA and other tasks. The goal was to create a memorable brand of B2C cleaning services.<\/p>","protected":false},"author":1,"featured_media":9798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[88,95],"tags":[],"class_list":["post-880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-design","category-others"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts\/880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/comments?post=880"}],"version-history":[{"count":60,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts\/880\/revisions"}],"predecessor-version":[{"id":11069,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/posts\/880\/revisions\/11069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/media\/9798"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/media?parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/categories?post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/en\/wp-json\/wp\/v2\/tags?post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}