INTERSPORT

This brand of sport equipment and clothing retailer operating in Slovakia, Austria and other countries hired us to create a truly creative campaign – right on cableway to catch people’s eyes while skiing.

The goal was to engage people while they were using the equipment, they could then exchange for a newer version at one of Intersport’s branches. We created a few variations of the campaign’s visuals and put them in a non-traditional placement, right onto the handles on the cableway and connected them with QR codes and appropriate landing pages.

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