Brand archetyp urob\u00ed z va\u0161ej zna\u010dky osobnos\u0165, ktor\u00fa si z\u00e1kazn\u00edk bude pam\u00e4ta\u0165. Takto jednoducho by sa dal op\u00edsa\u0165 a najviac vystihn\u00fa\u0165 d\u00f4vod stanovenia vlastn\u00e9ho archetypu zna\u010dky. Ka\u017ed\u00fd z archetypov sa zaklad\u00e1 na psychologick\u00fdch princ\u00edpoch a symbolike. Cel\u00fd koncept vych\u00e1dza z te\u00f3rie Carla Junga o archetypoch, ktor\u00fd toto slovo pou\u017eil prv\u00fdkr\u00e1t u\u017e v roku 1919.<\/p>\n\n\n\n
Existuje dvan\u00e1s\u0165 z\u00e1kladn\u00fdch archetypov: vl\u00e1dca, tvorca, neviniatko, objavite\u013e, mudrc, rebel, hrdina, k\u00fazeln\u00edk, vtipk\u00e1r, chlapec odved\u013ea, milenec, opatrovate\u013e. Po\u010fme sa pozrie\u0165 na 4 konkr\u00e9tne archetypy zna\u010dky, aby ste si vedeli predstavi\u0165, \u010do sa za nimi skr\u00fdva a ako m\u00f4\u017eu definova\u0165 va\u0161u zna\u010dku.<\/p>\n\n\n\n
Hrdina<\/strong> je archetyp, ktor\u00fd sa sp\u00e1ja s odvahou, v\u00ed\u0165azstvom a prekon\u00e1van\u00edm prek\u00e1\u017eok. Zna\u010dky, ktor\u00e9 pou\u017e\u00edvaj\u00fa tento archetyp, sa \u010dasto sna\u017eia by\u0165 vzorom sily a sebad\u00f4very, \u010do m\u00f4\u017ee pril\u00e1ka\u0165 z\u00e1kazn\u00edkov, ktor\u00ed h\u013eadaj\u00fa motiv\u00e1ciu a in\u0161pir\u00e1ciu. Tento brand archetyp maj\u00fa napr\u00edklad zna\u010dky ako <\/strong>Nike, Duracell, Guinness, Dell alebo BMW<\/strong>.<\/p>\n\n\n\n Mudrc<\/strong> je archetyp spojen\u00fd s m\u00fadros\u0165ou, poznan\u00edm a nekone\u010dn\u00fdmi vedomos\u0165ami. Zna\u010dky, ktor\u00e9 sa sp\u00e1jaj\u00fa s t\u00fdmto archetypom, sa zameriavaj\u00fa na vzdel\u00e1vanie, inov\u00e1cie a rozvoj, \u010do m\u00f4\u017ee pril\u00e1ka\u0165 z\u00e1kazn\u00edkov, ktor\u00ed hodnotia intelektu\u00e1lnu pr\u00ed\u0165a\u017elivos\u0165 a v\u00fdznamn\u00e9 inform\u00e1cie. Zna\u010dky s t\u00fdmto brand archetypom s\u00fa napr\u00edklad CNN, TEDx, 3M \u010di Harvard.<\/p>\n\n\n\n Milenec<\/strong> je archetyp spojen\u00fd s v\u00e1\u0161\u0148ou, zmyselnos\u0165ou a emocion\u00e1lnou spojitos\u0165ou. Zna\u010dky, ktor\u00e9 vyu\u017e\u00edvaj\u00fa tento archetyp, sa sna\u017eia vytvori\u0165 hlbok\u00e9 a emocion\u00e1lne vz\u0165ahy so z\u00e1kazn\u00edkmi, \u010do m\u00f4\u017ee vies\u0165 k lojalite a oddanosti. Tento brand archetyp si osvojili zna\u010dky ako Nespresso, Alfa Romeo, Ferrero Rocher, Chanel<\/p>\n\n\n\n Ka\u017ed\u00fd archetyp m\u00e1 svoje vlastn\u00e9 charakteristiky, ktor\u00e9 m\u00f4\u017eu zna\u010dke pom\u00f4c\u0165 definova\u0165 svoje miesto na trhu a pril\u00e1ka\u0165 pozornos\u0165 z\u00e1kazn\u00edkov. Pou\u017eitie brand archetypov m\u00f4\u017ee by\u0165 efekt\u00edvnym n\u00e1strojom pre budovanie zna\u010dky a vytvorenie siln\u00e9ho puta. Nezab\u00fadajte v\u0161ak, \u017ee brand archetypom to len za\u010d\u00edna.<\/p>\n","protected":false},"excerpt":{"rendered":" Brand archetyp urob\u00ed z va\u0161ej zna\u010dky osobnos\u0165, ktor\u00fa si z\u00e1kazn\u00edk bude pam\u00e4ta\u0165. Takto jednoducho by sa dal op\u00edsa\u0165 a najviac vystihn\u00fa\u0165 d\u00f4vod stanovenia vlastn\u00e9ho archetypu zna\u010dky. Ka\u017ed\u00fd z archetypov sa zaklad\u00e1 na psychologick\u00fdch princ\u00edpoch a symbolike. Cel\u00fd koncept vych\u00e1dza z te\u00f3rie Carla Junga o archetypoch, ktor\u00fd toto slovo pou\u017eil prv\u00fdkr\u00e1t u\u017e v roku 1919. Existuje […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10447","blogpost","type-blogpost","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost"}],"about":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/types\/blogpost"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10447\/revisions"}],"predecessor-version":[{"id":10448,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10447\/revisions\/10448"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media?parent=10447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}