{"id":10459,"date":"2024-05-13T12:59:12","date_gmt":"2024-05-13T12:59:12","guid":{"rendered":"https:\/\/barneystudio.com\/?post_type=blogpost&#038;p=10459"},"modified":"2024-05-13T12:59:13","modified_gmt":"2024-05-13T12:59:13","slug":"online-marketing-vladne-svetu-digitalna-doba-praje-kreativnym-agenturam","status":"publish","type":"blogpost","link":"https:\/\/barneystudio.com\/sk\/blogpost\/online-marketing-vladne-svetu-digitalna-doba-praje-kreativnym-agenturam\/","title":{"rendered":"Online marketing vl\u00e1dne svetu, digit\u00e1lna doba praje kreat\u00edvnym agent\u00faram"},"content":{"rendered":"\n<p>Online marketing, alebo inak naz\u00fdvan\u00fd aj digit\u00e1lny marketing, je zhluk marketingov\u00fdch aktiv\u00edt a strat\u00e9gi\u00ed, ktor\u00e9 sa nach\u00e1dzaj\u00fa v online priestore s cie\u013eom zv\u00fd\u0161i\u0165 povedomie o zna\u010dke, z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov \u010di zv\u00fd\u0161i\u0165 predaj produktov a slu\u017eieb.<strong> V roku 2024 je online marketing neoddelite\u013enou s\u00fa\u010das\u0165ou modern\u00e9ho obchodn\u00e9ho prostredia<\/strong>, kde sa st\u00e1le viac \u013eud\u00ed h\u013ead\u00e1 cesty ako v\u00fdhodne nak\u00fapi\u0165, objedna\u0165 si slu\u017ebu a str\u00e1vi\u0165 pri tom minimum \u010dasu.<\/p>\n\n\n\n<p>Online marketing vyu\u017e\u00edva \u0161irok\u00fa \u0161k\u00e1lu digit\u00e1lnych kan\u00e1lov a n\u00e1strojov na dosiahnutie svojich cie\u013eov. Medzi naj\u010dastej\u0161ie patria <strong>webov\u00e9 str\u00e1nky<\/strong>, ktor\u00e9 s\u00fa jedn\u00fdm zo z\u00e1kladn\u00fdch prvkov online marketingu ako tak\u00e9ho. Webov\u00e1 str\u00e1nka by mala sl\u00fa\u017ei\u0165 ako pomyseln\u00e9 centrum kompletne v\u0161etk\u00fdch aktiv\u00edt, ktor\u00e9 zna\u010dka na trhu rob\u00ed, robila alebo pl\u00e1nuje robi\u0165.<\/p>\n\n\n\n<p>Komunikuje sa v\u0161ak aj mimo webov\u00fdch str\u00e1nok. Tie sl\u00fa\u017eia ako hniezdo, z ktor\u00e9ho sa obsah rozde\u013euje na jednotliv\u00e9 platformy tak, aby zna\u010dka doru\u010dovala obsah svojim fan\u00fa\u0161ikom pravidelne, po men\u0161\u00edch \u010dastiach. Facebook, Instagram, TikTok, LinkedIn alebo X umo\u017e\u0148uj\u00fa zdie\u013eanie obsahu, budovanie komunity a cielen\u00fa reklamu na z\u00e1klade demografick\u00fdch \u00fadajov a z\u00e1ujmov pou\u017e\u00edvate\u013eov.<\/p>\n\n\n\n<p>Nie s\u00fa to v\u0161ak len soci\u00e1lne siete. Tie s\u00fa takou \u0161pi\u010dkou \u013eadovca, no \u010do naozaj pred\u00e1va, je e-mailov\u00fd marketing &#8211; newsletter, obsahov\u00fd marketing, platen\u00e1 reklama \u010di akvizi\u010dn\u00e9 kampane. Online marketing so sebou nesie aj <strong>nieko\u013eko v\u00fdhod<\/strong> oproti tradi\u010dn\u00fdm form\u00e1m marketingu, ktor\u00e9 pozn\u00e1me z minulosti. Za zmienku stoj\u00ed napr\u00edklad ve\u013emi presn\u00e9 cielenie reklamy. Dnes n\u00e1m to umo\u017e\u0148uj\u00fa r\u00f4zne n\u00e1stroje a tak je<strong> ka\u017ed\u00e9 euro vlo\u017een\u00e9 do reklamy zacielen\u00e9 presne tam, kam m\u00e1<\/strong>.<\/p>\n\n\n\n<p><strong>\u010eal\u0161ou ve\u013ekou v\u00fdhodou je mo\u017enos\u0165 mera\u0165 v\u00fdkon rekl\u00e1m vo svete online marketingu.<\/strong> Schopnos\u0165 sledova\u0165, analyzova\u0165 a vyhodnocova\u0165 kampane v re\u00e1lnom \u010dase pom\u00e1ha nielen k optimaliz\u00e1cii v\u00fdkonu, ale aj k \u0161etreniu financi\u00ed. Ak je reklama nastaven\u00e1 zle, je mo\u017en\u00e9 ju v re\u00e1lnom \u010dase zastavi\u0165, zmeni\u0165, upravi\u0165. A v neposlednom rade, najv\u00e4\u010d\u0161ia v\u00fdhoda online marketingu: mo\u017enos\u0165 dosta\u0165 sa z domova a\u017e do cel\u00e9ho sveta.<\/p>\n\n\n\n<p>Vo v\u0161eobecnosti je online marketing k\u013e\u00fa\u010dov\u00fdm n\u00e1strojom pre v\u0161etky firmy, ktor\u00e9 maj\u00fa chu\u0165 r\u00e1s\u0165 a \u00faspe\u0161ne konkurova\u0165 hoci aj svetov\u00fdm velik\u00e1nom. S v\u00fdvojom technol\u00f3gi\u00ed a zmenami v spr\u00e1van\u00ed spotrebite\u013eov je nevyhnutn\u00e9 prisp\u00f4sobova\u0165 sa nov\u00fdm trendom a inov\u00e1ci\u00e1m v oblasti online marketingu pre udr\u017eanie konkuren\u010dnej v\u00fdhody a dosiahnutie dlhodob\u00e9ho \u00faspechu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing, alebo inak naz\u00fdvan\u00fd aj digit\u00e1lny marketing, je zhluk marketingov\u00fdch aktiv\u00edt a strat\u00e9gi\u00ed, ktor\u00e9 sa nach\u00e1dzaj\u00fa v online priestore s cie\u013eom zv\u00fd\u0161i\u0165 povedomie o zna\u010dke, z\u00edska\u0165 nov\u00fdch z\u00e1kazn\u00edkov \u010di zv\u00fd\u0161i\u0165 predaj produktov a slu\u017eieb. V roku 2024 je online marketing neoddelite\u013enou s\u00fa\u010das\u0165ou modern\u00e9ho obchodn\u00e9ho prostredia, kde sa st\u00e1le viac \u013eud\u00ed h\u013ead\u00e1 cesty ako v\u00fdhodne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10459","blogpost","type-blogpost","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost"}],"about":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/types\/blogpost"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10459\/revisions"}],"predecessor-version":[{"id":10460,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10459\/revisions\/10460"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media?parent=10459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}