{"id":10463,"date":"2024-05-13T13:05:16","date_gmt":"2024-05-13T13:05:16","guid":{"rendered":"https:\/\/barneystudio.com\/?post_type=blogpost&p=10463"},"modified":"2024-05-13T13:05:17","modified_gmt":"2024-05-13T13:05:17","slug":"ako-vyuzit-instagram-stories-na-zvysenie-dosahov","status":"publish","type":"blogpost","link":"https:\/\/barneystudio.com\/sk\/blogpost\/ako-vyuzit-instagram-stories-na-zvysenie-dosahov\/","title":{"rendered":"Ako vyu\u017ei\u0165 Instagram Stories na zv\u00fd\u0161enie dosahov"},"content":{"rendered":"\n

Ke\u010f na svoj Instagram neprid\u00e1vate pr\u00edbehy, akoby ste ani neboli. Mo\u017eno smutn\u00fd, no re\u00e1lny obraz o tom, ako dne\u0161n\u00e1 digit\u00e1lna doba funguje. Zdie\u013eanie obsahu v re\u00e1lnom \u010dase, eduk\u00e1cia publika, teasing, alebo len be\u017en\u00fd \u017eivot zna\u010dky. Na toto v\u0161etko sl\u00fa\u017eia Instagram Stories, jeden z najob\u013e\u00fabenej\u0161\u00edch a z\u00e1rove\u0148 najjednoduch\u0161\u00edch form\u00e1tov na komunik\u00e1ciu so z\u00e1kazn\u00edkom a zdie\u013eanie obsahu. Venujete im vo svojej firme dostatok \u010dasu?<\/p>\n\n\n\n

Zdie\u013eajte autentick\u00fd obsah<\/strong><\/h2>\n\n\n\n

Trvaj\u00fa len 24 hod\u00edn a s\u00fa skvelou pr\u00edle\u017eitos\u0165ou zdie\u013ea\u0165 autentick\u00fd a spont\u00e1nny obsah v re\u00e1lnom \u010dase. Pr\u00e1ve ten je pre va\u0161ich fan\u00fa\u0161ikov pr\u00ed\u0165a\u017eliv\u00fd a pr\u00e1ve v\u010faka nemu v\u00e1s bud\u00fa sledova\u0165 nielen oni, ale aj ich zn\u00e1mi \u010di va\u0161a konkurencia. Zamerajte sa na zachyt\u00e1vanie re\u00e1lneho \u017eivota, tak, ako ho \u017eijete vo svojej firme. Pon\u00faknite im poh\u013ead tam, kde sa be\u017en\u00e9 oko nem\u00f4\u017ee dosta\u0165. To si z\u00edska srdcia a pozornos\u0165 mnoh\u00fdch. Otestovan\u00e9, vysk\u00fa\u0161an\u00e9, funguje to.<\/p>\n\n\n\n

Vyu\u017e\u00edvajte interakt\u00edvne funkcie<\/strong><\/h2>\n\n\n\n

Ak si mysl\u00edte, \u017ee ja v\u00e1\u0161 obsah nudn\u00fd, alebo \u017ee nezaujme a\u017e tak\u00e9 \u0161irok\u00e9 publikum, ako by ste chceli, sk\u00faste siahnu\u0165 po r\u00f4znych interakt\u00edvnych funkci\u00e1ch. U\u017e len oby\u010dajn\u00e9 hlasovanie o farbe nov\u00e9ho dizajnu (obrazne povedan\u00e9, Art Director by nebol \u0161\u0165astn\u00fd, \u017ee toto p\u00ed\u0161em) ich m\u00f4\u017ee spoji\u0165 s va\u0161ou zna\u010dkou o nie\u010do viac ne\u017e doteraz. Ozna\u010dujte miesta, na ktor\u00fdch sa nach\u00e1dzate, zab\u00e1vajte publikum, dajte im mo\u017enos\u0165 na ot\u00e1zky \u010di vyjadrenie svojho n\u00e1zoru. Rozpr\u00fadi\u0165 debatu je toti\u017e to najlep\u0161ie, \u010do sa v\u00e1m pri \u0161\u00edren\u00ed obsahu m\u00f4\u017ee sta\u0165.<\/p>\n\n\n\n

Urobte z toho pr\u00edbeh. Doslova.<\/strong><\/h2>\n\n\n\n

Zo svojho podnikania vytvorte pr\u00edbeh. Va\u0161a zna\u010dka ho u\u017e predsa m\u00e1, tak ho dajte vedie\u0165 aj ostatn\u00fdm. Zo s\u00e9rie zdie\u013ean\u00fdch pr\u00edbehov potom vytvorte takzvan\u00e9 Highlights, teda v\u00fdstavn\u00fa skri\u0148u toho, \u010do ste u\u017e so svoj\u00edm publikom zdie\u013eali. Rozde\u013ete to na jednotliv\u00e9 sekcie, napr\u00edklad \u201co zna\u010dke\u201d, \u201cfotoprodukcia\u201d, \u201cinfluenceri\u201d a podobne, aby aj nov\u00fd fan\u00fa\u0161ik z\u00edskal r\u00fdchlo preh\u013ead o tom, \u010domu v\u0161etk\u00e9mu sa venujete a s k\u00fdm ka\u017ed\u00fdm ste u\u017e v minulosti spolupracovali.<\/p>\n\n\n\n

Vyu\u017e\u00edvanie Instagram Stories m\u00f4\u017ee by\u0165 ve\u013emi jednoduch\u00fdm a efekt\u00edvnym n\u00e1strojom k tomu, aby v\u00e1s mohli z\u00e1kazn\u00edci, partneri a fan\u00fa\u0161ikovia spozna\u0165 bli\u017e\u0161ie, aby vedeli, \u010do pr\u00e1ve rob\u00edte, kde sa nach\u00e1dzate a ak\u00e9 nov\u00e9 produkty alebo slu\u017eby sa u\u017e \u010doskoro dostan\u00fa do sveta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ke\u010f na svoj Instagram neprid\u00e1vate pr\u00edbehy, akoby ste ani neboli. Mo\u017eno smutn\u00fd, no re\u00e1lny obraz o tom, ako dne\u0161n\u00e1 digit\u00e1lna doba funguje. Zdie\u013eanie obsahu v re\u00e1lnom \u010dase, eduk\u00e1cia publika, teasing, alebo len be\u017en\u00fd \u017eivot zna\u010dky. Na toto v\u0161etko sl\u00fa\u017eia Instagram Stories, jeden z najob\u013e\u00fabenej\u0161\u00edch a z\u00e1rove\u0148 najjednoduch\u0161\u00edch form\u00e1tov na komunik\u00e1ciu so z\u00e1kazn\u00edkom a zdie\u013eanie obsahu. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10463","blogpost","type-blogpost","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost"}],"about":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/types\/blogpost"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10463\/revisions"}],"predecessor-version":[{"id":10464,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/blogpost\/10463\/revisions\/10464"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media?parent=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}