{"id":13914,"date":"2025-03-12T20:51:16","date_gmt":"2025-03-12T20:51:16","guid":{"rendered":"https:\/\/barneystudio.com\/?p=13914"},"modified":"2025-03-13T07:17:09","modified_gmt":"2025-03-13T07:17:09","slug":"heriport","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/sk\/heriport\/","title":{"rendered":"heriport"},"content":{"rendered":"\t\t
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heriport<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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V\u00fdzva<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Heriport chcel prinies\u0165 nov\u00fa energiu do m\u00faze\u00ed bez toho, aby poprel ich bohat\u00e9 dedi\u010dstvo. Potrebovali zna\u010dku, ktor\u00e1 oslov\u00ed nielen milovn\u00edkov umenia, ale aj potenci\u00e1lnych investorov a \u013eud\u00ed zvyknut\u00fdch na digit\u00e1lnu interakciu. K\u013e\u00fa\u010dovou \u00falohou bolo z\u00edska\u0165 d\u00f4veru v prostred\u00ed, kde sa tradi\u010dn\u00e9 hodnoty stret\u00e1vaj\u00fa s inovat\u00edvnym obchodn\u00fdm pr\u00edstupom.
Zadanie znelo jasne: vytvori\u0165 meno a identitu, ktor\u00e9 bud\u00fa p\u00f4sobi\u0165 d\u00f4veryhodne, ale aj dostato\u010dne modern\u00fdm dojmom. Zna\u010dka sa mala uplatni\u0165 na online platform\u00e1ch, pri firemn\u00fdch prezent\u00e1ci\u00e1ch a vo fyzick\u00fdch propaga\u010dn\u00fdch materi\u00e1loch. Prioritou bolo uk\u00e1za\u0165 Heriport ako progres\u00edvnu biznisov\u00fa platformu schopn\u00fa expandova\u0165 a dlhodobo r\u00e1s\u0165.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Na\u0161e rie\u0161enie<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Spojili sme slov\u00e1 \u201eHeritage\u201d a \u201ePort\u201d a vytvorili t\u00fdm v\u00fdraz, ktor\u00fd symbolizuje vstupn\u00fa br\u00e1nu k umeniu. Tento n\u00e1zov vystihuje z\u00e1kladn\u00e9 poslanie Heriportu: prepoji\u0165 historick\u00e9 m\u00fazejn\u00e9 hodnoty s modern\u00fdmi pr\u00edstupmi a podnieti\u0165 tak nov\u00e9 obchodn\u00e9 pr\u00edle\u017eitosti.
Vizu\u00e1lna identita stavia na \u017eiariv\u00fdch farb\u00e1ch a jednoduch\u00fdch geometrick\u00fdch tvaroch, ktor\u00e9 navodzuj\u00fa pocit zvedavosti a odhodlania meni\u0165 zau\u017e\u00edvan\u00e9 postupy. V\u0161etko sme navrhli tak, aby branding plynule fungoval na webe, v marketingov\u00fdch kampaniach aj v re\u00e1lnom priestore. Takto konzistentn\u00e9 a z\u00e1rove\u0148 prisp\u00f4sobiv\u00e9 prevedenie umo\u017e\u0148uje Heriportu zauja\u0165 \u0161irok\u00e9 publikum, posilni\u0165 partnersk\u00e9 v\u00e4zby a vybudova\u0165 stabiln\u00fd z\u00e1klad pre udr\u017eate\u013en\u00fd rast v konkuren\u010dnom prostred\u00ed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vytvorili sme \u0161peci\u00e1lnu zna\u010dku pre s\u00e9riu eventov V\u0161eobecnej zdravotnej pois\u0165ovne na podporu zdravia<\/p>\n","protected":false},"author":1,"featured_media":13917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[95,88],"tags":[],"class_list":["post-13914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others","category-branding-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/13914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/comments?post=13914"}],"version-history":[{"count":10,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/13914\/revisions"}],"predecessor-version":[{"id":13933,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/13914\/revisions\/13933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media\/13917"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media?parent=13914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/categories?post=13914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/tags?post=13914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}