{"id":1403,"date":"2023-09-23T11:00:46","date_gmt":"2023-09-23T11:00:46","guid":{"rendered":"https:\/\/barneystudio.com\/?p=1403"},"modified":"2025-11-17T19:34:18","modified_gmt":"2025-11-17T19:34:18","slug":"heineken-beerport","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/sk\/heineken-beerport\/","title":{"rendered":"Heineken \u2013 Beerport"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1403\" class=\"elementor elementor-1403\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45c9e0d elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-section-full_width elementor-section-height-default\" data-id=\"45c9e0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae81b11\" data-id=\"ae81b11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2243999 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2243999\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff7292e\" data-id=\"ff7292e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b302d elementor-widget elementor-widget-heading\" data-id=\"b5b302d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Heineken \/ Beerport<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-267550d\" data-id=\"267550d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e150ab6 elementor-widget elementor-widget-heading\" data-id=\"e150ab6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00daspech dosiahnut\u00fd po\u010das na\u0161ej spolupr\u00e1ce:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01eed60 e-con-full e-flex e-con e-parent\" data-id=\"01eed60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5041f0 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"e5041f0\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">engagement na soci\u00e1lnych sie\u0165ach<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"120\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> %<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60490be elementor-widget elementor-widget-text-editor\" data-id=\"60490be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Postara\u0165 sa o \u0161tyri zna\u010dky z portf\u00f3lia firmy Heineken pod zna\u010dkou Beerport? \u00c1no, samozrejme, na to sme tu. Americk\u00e1 legenda Lagunitas, belgick\u00e9 chu\u0165ovky Affligem a Mort Subite, ako aj slovensk\u00fd Brad\u00e1\u010d. To je n\u00e1\u0161 denn\u00fd chleb\u00ed\u010dek, a to ako v online, tak aj offline prostred\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-241bf0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"241bf0f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a8127\" data-id=\"27a8127\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe04d5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"abe04d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Soci\u00e1lne siete pivnej zna\u010dky musia by\u0165 svie\u017ee a musia reflektova\u0165 chu\u0165 n\u00e1pojov, ktor\u00e9 reprezentuj\u00fa. \u013dudia musia z komunik\u00e1cie c\u00edti\u0165 atmosf\u00e9ru, ak\u00fa za\u017eij\u00fa po ochutnan\u00ed piva. Pr\u00e1ve to bolo na\u0161ou \u00falohou. Okrem toho sme sa starali o komunik\u00e1ciu akci\u00ed a udalost\u00ed, kde sa pred\u00e1vali piv\u00e1 t\u00fdchto \u0161tyroch zna\u010diek.Postarali sme sa taktie\u017e aj o foto a video produkciu, ako aj custom anim\u00e1cie a \u010fal\u0161ie v\u00fdstupy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7467ab elementor-widget elementor-widget-image\" data-id=\"d7467ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1731\" height=\"920\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/AI_Image-4.png\" class=\"attachment-full size-full wp-image-1408\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/AI_Image-4.png 1731w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/AI_Image-4-300x159.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/AI_Image-4-1024x544.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/AI_Image-4-768x408.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/AI_Image-4-1536x816.png 1536w\" sizes=\"(max-width: 1731px) 100vw, 1731px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f86b5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d6f86b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u010faka n\u00e1\u0161mu zmyslu pre detail a l\u00e1ske k pivu sme dok\u00e1zali zabezpe\u010di\u0165 kontinu\u00e1lny n\u00e1rast a pr\u00edsun fan\u00fa\u0161ikov na soci\u00e1lnych sie\u0165ach, ako aj n\u00e1v\u0161tevn\u00edkov pivn\u00fdch festivalov.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-932b1f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"932b1f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0be5369\" data-id=\"0be5369\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88325a2 elementor-widget elementor-widget-image\" data-id=\"88325a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"837\" height=\"837\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-2.png\" class=\"attachment-full size-full wp-image-1409\" alt=\"heineken beerport\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-2.png 837w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-2-300x300.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-2-150x150.png 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-2-768x768.png 768w\" sizes=\"(max-width: 837px) 100vw, 837px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4eae4e\" data-id=\"f4eae4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e0cdd elementor-widget elementor-widget-image\" data-id=\"91e0cdd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"837\" height=\"837\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/vid-ffbaf58f12-1565969667-361029_PosterImage.png\" class=\"attachment-full size-full wp-image-1410\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/vid-ffbaf58f12-1565969667-361029_PosterImage.png 837w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/vid-ffbaf58f12-1565969667-361029_PosterImage-300x300.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/vid-ffbaf58f12-1565969667-361029_PosterImage-150x150.png 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/vid-ffbaf58f12-1565969667-361029_PosterImage-768x768.png 768w\" sizes=\"(max-width: 837px) 100vw, 837px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b223a elementor-widget elementor-widget-image\" data-id=\"b2b223a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1731\" height=\"920\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/317080250_562397652559756_3734405567023226459_n-2.png\" class=\"attachment-full size-full wp-image-1411\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/317080250_562397652559756_3734405567023226459_n-2.png 1731w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/317080250_562397652559756_3734405567023226459_n-2-300x159.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/317080250_562397652559756_3734405567023226459_n-2-1024x544.png 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/317080250_562397652559756_3734405567023226459_n-2-768x408.png 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/317080250_562397652559756_3734405567023226459_n-2-1536x816.png 1536w\" sizes=\"(max-width: 1731px) 100vw, 1731px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac772e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ac772e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ff6c8f\" data-id=\"7ff6c8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bf6633 elementor-widget elementor-widget-image\" data-id=\"4bf6633\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"837\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-3.png\" class=\"attachment-full size-full wp-image-1412\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-3.png 837w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-3-300x300.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-3-150x150.png 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316821708_562397285893126_4734562898010627064_n-3-768x768.png 768w\" sizes=\"(max-width: 837px) 100vw, 837px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-126ebc4\" data-id=\"126ebc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b57a88 elementor-widget elementor-widget-image\" data-id=\"1b57a88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"837\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316682251_562397362559785_491529345796594860_n-8.png\" class=\"attachment-full size-full wp-image-1413\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316682251_562397362559785_491529345796594860_n-8.png 837w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316682251_562397362559785_491529345796594860_n-8-300x300.png 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316682251_562397362559785_491529345796594860_n-8-150x150.png 150w, https:\/\/barneystudio.com\/wp-content\/uploads\/2023\/02\/316682251_562397362559785_491529345796594860_n-8-768x768.png 768w\" sizes=\"(max-width: 837px) 100vw, 837px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Postara\u0165 sa o \u0161tyri zna\u010dky z portf\u00f3lia firmy Heineken pod zna\u010dkou Beerport? \u00c1no, samozrejme, na to sme tu. Americk\u00e1 legenda Lagunitas, belgick\u00e9 chu\u0165ovky Affligem a Mort Subite, ako aj slovensk\u00fd Brad\u00e1\u010d. To je n\u00e1\u0161 denn\u00fd chleb\u00ed\u010dek, a to ako v online, tak aj offline prostred\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":1404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[89,96,92],"tags":[],"class_list":["post-1403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komunikacia-reklama","category-hp","category-fmcg"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/1403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/comments?post=1403"}],"version-history":[{"count":34,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/1403\/revisions"}],"predecessor-version":[{"id":13876,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/1403\/revisions\/13876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media\/1404"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media?parent=1403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/categories?post=1403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/tags?post=1403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}