{"id":8712,"date":"2024-02-16T09:16:14","date_gmt":"2024-02-16T09:16:14","guid":{"rendered":"https:\/\/barneystudio.com\/?p=8712"},"modified":"2025-03-06T07:25:29","modified_gmt":"2025-03-06T07:25:29","slug":"the-childrens-storefront","status":"publish","type":"post","link":"https:\/\/barneystudio.com\/sk\/the-childrens-storefront\/","title":{"rendered":"The Children\u2019s Storefront"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8712\" class=\"elementor elementor-8712\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef2487e elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-section-full_width elementor-section-height-default\" data-id=\"ef2487e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00df7ce\" data-id=\"00df7ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0effc5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0effc5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5544fb\" data-id=\"d5544fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392fb3c elementor-widget elementor-widget-heading\" data-id=\"392fb3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Children's Storefront<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-442944a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"442944a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579efe3\" data-id=\"579efe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9793870 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9793870\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1c6b0e\" data-id=\"b1c6b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2934541 elementor-widget elementor-widget-text-editor\" data-id=\"2934541\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>V\u00fdzva<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60d589 elementor-widget elementor-widget-text-editor\" data-id=\"d60d589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Children\u2019s Storefront je jedna z najstar\u0161\u00edch neziskov\u00fdch organiz\u00e1ci\u00ed venuj\u00facich sa de\u0165om na Manhattane v New York City. Vizu\u00e1lna identita a web, ktor\u00e9 organiz\u00e1cia doned\u00e1vna mala, u\u017e viac nereflektovala jej aktu\u00e1lne hodnoty a misiu. Bolo treba vytvori\u0165 nov\u00fa vizu\u00e1lnu identitu aj webstr\u00e1nku, ktor\u00e9 TCS prenes\u00fa do aktu\u00e1lnej doby a zvidite\u013enia v ru\u0161nom prostred\u00ed Manhattanu. Ultim\u00e1tnym cie\u013eom je, samozrejme, povzbudi\u0165 rodi\u010dov s de\u0165mi, aby sa neb\u00e1li pr\u00eds\u0165 a prija\u0165 pomoc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d33b925\" data-id=\"d33b925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5831d elementor-widget elementor-widget-text-editor\" data-id=\"ef5831d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Na\u0161e rie\u0161enie<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1e42c elementor-widget elementor-widget-text-editor\" data-id=\"5e1e42c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pre organiz\u00e1ciu sme vytvorili unik\u00e1tny branding, ktor\u00fd ju pozicionuje ako mienkotvorn\u00fa a schopn\u00fa pom\u00e1ha\u0165 t\u00fdm, ktor\u00ed to potrebuj\u00fa. Fialov\u00e1 farba symbolizuje m\u00fadros\u0165, ale aj bohatstvo \u2013 ment\u00e1lne alebo to fyzick\u00e9. Prepojenie s modrou a bielou vytv\u00e1ra unik\u00e1tny d\u00f4veryhodn\u00fd celok, ktor\u00fd je ale st\u00e1le hrav\u00fd a nie korpor\u00e1tny. Cel\u00fd brand prep\u00e1jame s r\u00f4znymi komplement\u00e1rnymi farbami, preto\u017ee detsk\u00fd svet = farebn\u00fd svet. Vizu\u00e1lna identita steles\u0148uje ochranu det\u00ed dospel\u00fdmi. Celok dotv\u00e1raj\u00fa unik\u00e1tne ilustr\u00e1cie det\u00ed a budov, ktor\u00e9 reprezentuj\u00fa to, \u010do TCS rob\u00ed.<\/p><p>V rovnakom duchu sme navrhli aj web, ktor\u00fd sme takto preniesli do modernej doby. Jednotliv\u00e9 vizu\u00e1lne prvky webu, samozrejme, odr\u00e1\u017eaj\u00fa nami navrhnut\u00fa identitu. Postarali sme sa o UX ladenie prvkov, a tie\u017e o UI ako aj fin\u00e1lny dizajn. \u00dastredn\u00fdmi mot\u00edvmi s\u00fa jednoduch\u00e1 \u010ditate\u013enos\u0165, hravos\u0165, ale aj akt\u00edvna podpora CTA prvkov pre darovanie prostriedkov darcami.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a52f70f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a52f70f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f9960\" data-id=\"65f9960\" 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data-id=\"9eaff42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-scaled.webp\" class=\"attachment-full size-full wp-image-11743\" alt=\"\" srcset=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-scaled.webp 2560w, https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-300x169.webp 300w, https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-1024x576.webp 1024w, https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-768x432.webp 768w, https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-1536x864.webp 1536w, https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-2048x1152.webp 2048w, https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/tcs_box_3-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d377a27 e-flex e-con-boxed e-con e-parent\" data-id=\"d377a27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57f75d7 e-con-full e-flex e-con e-child\" data-id=\"57f75d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82af2c0 elementor-widget elementor-widget-video\" data-id=\"82af2c0\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/barneystudio.com\/wp-content\/uploads\/2024\/02\/refka_Vid_2_1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>N\u00e1\u0161 t\u00edm zohral k\u013e\u00fa\u010dov\u00fa \u00falohu pri omladzovan\u00ed identity zna\u010dky jednej z legiend medzi mimovl\u00e1dnymi organiz\u00e1ciami v New Yorku. Od za\u010diatku tejto transforma\u010dnej cesty sme sa venovali d\u00f4kladn\u00e9mu prieskumu, pri\u010dom sme sk\u00famali bohat\u00fa hist\u00f3riu, poslanie a profil publika tejto mimovl\u00e1dnej organiz\u00e1cie. Na\u0161a d\u00f4kladn\u00e1 anal\u00fdza existuj\u00facej identity zna\u010dky polo\u017eila z\u00e1klady pre strategick\u00fd pl\u00e1n rebrandingu, ktor\u00e9ho cie\u013eom bola moderniz\u00e1cia, zvidite\u013enenie a zos\u00faladenie so s\u00fa\u010dasn\u00fdmi trendmi.<\/p>\n","protected":false},"author":1,"featured_media":11758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[94,96,87,88],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ngo-art","category-hp","category-web-app-development","category-branding-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/8712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/comments?post=8712"}],"version-history":[{"count":31,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/8712\/revisions"}],"predecessor-version":[{"id":13875,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/posts\/8712\/revisions\/13875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media\/11758"}],"wp:attachment":[{"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/media?parent=8712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/categories?post=8712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barneystudio.com\/sk\/wp-json\/wp\/v2\/tags?post=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}