Banana, Strawberry & Mango in Chocolate
by Valeo Foods
The Challenge
How do you refresh the look of an iconic treat while keeping its nostalgic appeal and making it more attractive to new generations of customers? Figaro, a brand under Valeo Foods, has been a household name for decades, with its chocolate-covered fruit jelly bars—Banana, Strawberry, and Mango—remaining customer favorites. However, their packaging needed a strategic update to stand out on shelves, capture attention instantly, and drive even greater customer engagement.
Our Solution
We crafted a vibrant and modernized design that not only respects Figaro’s legacy but also enhances its appeal to a wider audience. Bold, juicy colors instantly communicate the fruit flavor inside, making each bar more tempting. The rich chocolate coating remains a visual centerpiece, ensuring indulgence is front and center. Playful yet strong typography reinforces the brand’s identity while keeping the design fresh and contemporary. The result? A packaging upgrade that doesn’t just look better—it works better. More visibility, more desirability, and ultimately, more sales. With this redesign, Figaro, under Valeo Foods, strengthens its position in the market by making its classics even more irresistible.
