Kávenky, Kakaové Rezy & Vesna
by Sedita
We oversaw the repositioning and complete redesign of Central Europe's legendary wafer brands.
The Challenge
Sedita, a legendary confectionery brand from Central Europe, approached us to reposition and redesign their famous wafer brands Kávenky, Kakaové rezy, and Vesna. The challenge was to appeal to younger generations, such as millennials and Generation Z, while still retaining the existing customer base of post-war kids and boomers. Our goal was to attract this new market segment and complement the brand's current target groups.
Our Solution
We developed an evolved design rather than opting for a radical change. This approach was chosen to avoid alienating current customers, as significant changes could make it difficult for them to recognize the products on store shelves. These types of products are often purchased subconsciously, and the brand could risk losing its existing customer base. By making substantial updates while retaining the distinctive elements of each brand and packaging, we created a design that is both recognizable and modern, appealing to younger generations.
In total, we designed over 10 products in this collaboration, considering the various flavors each brand offers. As additional redesigns are introduced to the market throughout 2024, we'll continue to showcase them on this page.
Advertising Materials & Social Media Templates
English 
Slovak 
Czech 