St. Nicolaus

For the largest Slovak producer and distributor of spirits and spirits we have prepared an off trade communication of the product PARTY Fruit. On the occasion of the new bottle launch, we took care of the conceptual and visual design of the neckband, which reflects this change.

When designing it, we focused on maintaining PARTY Fruit’s brand positioning as an accessible alcoholic beverage for the masses. The design therefore had to be simple and “to the point”. The average consumer had to see innovation at first glance, which was the main goal of the neckband.

St. Nicolaus

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