One of the biggest players on the Slovak B2B facility management market – Verve, hired us to create a brand from scratch, including the name, visual identity, brand DNA and other tasks. The goal was to create a memorable brand of B2C cleaning services.
The name we chose for this brand is funny and catchy, and it goes with the brand’s innovative way of how you can request their cleaning services through an online form. There is nothing hidden behind the brand, it goes straight to the point – explaining that they are there to help you with cleaning.
Bold colors and bold name, that’s Pulirio. We were also in charge of creating the brand DNA document, explaining the reasons for its existence, defining the brand voice and other personality traits of the brand.
The design has to be memorable and fresh in order to correspond with their innovative approach to cleaning services, especially overall easiness of ordering the services.