Anita
by Valeo Foods
The Challenge
Anita is a beloved wafer brand that everyone knows, yet its packaging no longer reflected the true quality inside. While familiarity was an asset, the outdated design lacked the warm, emotional appeal that sparks instant cravings. Our mission was to give Anita a refresh, maintaining its classic essence while making it relevant and attractive to today’s audience.
Our Solution
We introduced a warm gold color palette that evokes the rich taste of nougat and adds a premium touch. Subtle retro elements nod to Anita’s heritage, while elegant typography keeps the design contemporary and easy to recognize. We also refined the carton packaging with a natural kraft look to convey simplicity and quality. The result is a wafer that feels just as comforting and timeless as ever, yet stands out on shelves and resonates with both loyal fans and curious newcomers.
