Brand Strategy
Brand Purpose and Vision
Brand Values
Target Audience
Brand Positioning
Brand Messaging
Brand Identity
Brand Story
Brand Experience
Brand Promise
Brand Equity
Brand Architecture
Marketing and Communication Plan
Measurement and Analytics
We create your brand strategy as follows:
01. BrandCheck Workshop - Initial Brand Audit
We'll sit down together (in person or virtually) and ask you a series of questions. We'll delve into why you started your company, what sets you apart from others, and what your competition looks like. Essentially, we'll cover anything we deem relevant. Our goal is to uncover your true values, goals, and motives.
02. Data analysis (yours and ours)
We will carefully evaluate all the answers we receive from you. This includes conducting an internal analysis of your company's external and internal environment, as well as assessing markets, competitors, and market trends.
03. Creating a story and defining the BrandConcept
We will develop a unique concept for your brand that is exclusively yours, effectively setting you apart from competitors and establishing your niche in the market. This involves defining your brand personality, communication tone, style, and other distinctive elements. Our goal is to forge an emotional connection between you and your customers through a compelling brand story.
4. Mission, Vision, Brand Values, Tone of Voice, and More
In the next step, we define the essence of your brand, focusing on your core elements such as mission, values, vision, and other details that resonate effectively with your target customer group.
Brand Experience
We will design a holistic brand experience by simultaneously considering all elements that define your brand (both online and offline), and propose potential adjustments in design or execution where necessary.
Brand Guidelines
We will create a comprehensive brand manual (Brand Book) that includes all the details discussed in previous points. This will cover aspects such as tone of voice, brand values, brand personality, and other essential elements.
7. Establishing a Coherent Communication Strategy
Based on the brand concept and brand DNA we have developed, we will craft a corresponding communication strategy. This will be delivered to you in a clear document that includes the definition of communication pillars (what to say, what content to create), recommended communication channels, PR recommendations, and more.
08. Brand Evolution & Adaptation
Continuously monitoring brand performance, gather feedback, and make necessary adjustments to keep your brand aligned with its DNA.
The result of our collaboration will be a comprehensive document that you will receive. It will provide clear guidance on how to manage your brand, communicate effectively, and foster its growth.
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