Central
Central, the legendary shopping mall in the heart of Bratislava at Trnavský mýto, benefited from the copywriting talents of our creatives in the creation of a regular blog. 4 times a month we took care of creating attractive blogs, which aimed to promote the events that took place in the center and also the individual tenants of the center.
The topics of the articles we prepared did not have a predetermined structure and therefore the creation of the entire editorial calendar, as well as the content strategy, was up to us. During our long-term cooperation we created articles on topics such as fashion, lifestyle, health, but also interesting facts.
For Central, we also produced an eye-catching video celebrating the center’s 10 years of operation, which we turned into a Facebook feed, highlighting the many events that have taken place at the shopping center over time.
In each article, we focused on maintaining a natural tone of communication, while making space to promote events, happenings or individual mall tenants.
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