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Central

Central, the legendary shopping mall in the heart of Bratislava at Trnavský mýto, benefited from the copywriting talents of our creatives in the creation of a regular blog. 4 times a month we took care of creating attractive blogs, which aimed to promote the events that took place in the center and also the individual tenants of the center.

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The topics of the articles we prepared did not have a predetermined structure and therefore the creation of the entire editorial calendar, as well as the content strategy, was up to us. During our long-term cooperation we created articles on topics such as fashion, lifestyle, health, but also interesting facts.

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For Central, we also produced an eye-catching video celebrating the center’s 10 years of operation, which we turned into a Facebook feed, highlighting the many events that have taken place at the shopping center over time.

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In each article, we focused on maintaining a natural tone of communication, while making space to promote events, happenings or individual mall tenants.

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