In the design, we reflected not only the soul of the product, but also the individual elements that allow the consumer to get to know the brand. We used the golden color, which symbolizes the royal city, and complemented it with colors according to the spirit – e.g. blue for slivovitz.
Furthermore, we have displayed the GPS coordinates of the distillery directly on the label, thus indicating the importance of the origin and historical heritage. The whole design is complemented by a minimalist illustration of a plum (or fruit according to the spirit) and an illustration of the distillery’s surroundings, subtly hinted at in the background of the plum.